Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate internet may be highly addictive.
This paper examines how communication professionals and communication students use social network Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users. Methods of the research were questionnaire and content analysis of the query results.