Fears, attitudes, closeness of different social categories and media use were explored through the Oxford Happiness Inventory and Multiple Lickert scale.
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants.
This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy with television, radio or print and their relation towards less preferred media.