I am currently working on applying social psychology algorithms on big data to extract useful outputs. My research combines social network data, artificial intelligence, neurolinguistics, machine learning and psychometric analyses. Previous scientific inquiries on nature of new media, online addiction and political participation contributed to my current  research focus.


2009. – 2013. Doctor of Political Sciences. PhD Dissertation Process of Media Addiction and Its Implications to Political Participation in Serbia defended at the Institute for Political Studies (Sciences PO Lyon), Triangle lab, PhD School of Social Sciences, University of Lumiere Lyon 2, Lyon. See PhD Defense Report hereThe Degree was recognized by the University of Belgrade.

2008. – 2009. Master of Arts in Communication at the Faculty for Culture and Media, Belgrade.

2005. – 2008. Bachelor of Arts in Journalism at the Faculty for Humanistic Sciences, Belgrade.

1999. – 2002. International High School Diploma at the Delia School of Canada, Hong Kong


2019.-… Research Fellow at the Institute for Philosophy and Social Theory, University of Belgrade.

2015.- 2019. Research Fellow at the Faculty of Engineering Sciences, University of Kragujevac.

2009. – 2014. CEO at Positive Center for Digital Media.

2006.- 2011. Public Relations Adviser at the BK Group.

2007. – 2009. Founder and Head of Web Journalism School at Serbian Journalist Association.


(See all abstracts of scientific papers here)

Arsić, B, Bojić, L., Milentijević, I., Spalević, P., Rančić, D. (2018). Symbols: Software for Social Network Analysis. The Facta Universitatis, Series: Automatic Control and Robotics, 17(3):205-222. doi:10.22190/FUACR1803205A ISSN: 1820-6417

Bojic, L. (2018). Attitudes and Happiness in SerbiaSerbian political Thought, 17(1):29-45. doi:10.22182/spt.1712018.2 ISSN: 1450-5460

Bojic, L. (2018). Media addicts in Serbia: problem dimensions and possible solutions. Teme, 42 (2):681-693. doi: 10.22190/TEME1802681B. ISSN: 0353-7919

Bojic, L. & Marie, J.-L. (2017). Addiction to old versus new media. Srpska politička misao, 2(56): 33-48. ISSN: 0354-5989

Marie, J.-L. & Bojic, L. (2016). Media addiction and political participation in Serbia. Serbian political Thought, 2(14):167-181. ISSN: 1450-5460

Bojic, L. & Marie, J.-L. (2013). Media addiction by universal indicators. Srpska politička misao, 20 (41): 183-197. ISSN: 0354-5989

Bojic, L., Marie, J.-L. & Brankovic, S. (2013). Reception and Expression Capabilities of Media Addicts in Serbia. Kultura polisa, 10 (22): 353-368. ISSN: 1820-4589

Bojić, L. (2009). Ponašanje profesionalih komunikatora i studenata komunikologije na društvenoj mreži Fejsbuk. Časopis za upravljanje komuniciranjem, 12(9): 115-126. ISSN: 1452-7405


(See all abstracts from scientific conferences here)

Bojic L. (2019). Social Connections and Wellbeing. 14th International Quality Conference, Kragujevac, Serbia, 29th May- 1st June 2019, 781-786. ISSN 2620-2832

Bojic L. (2018). Personal Stands and Wellbeing. 3 rd International Conference on Quality of Life, Kragujevac, Serbia, 28-30 November 2018, 249-254. ISBN: 978-86-6335-056-4

Bojic, L. (2018). Mass Media Use and Wellbeing.  3 rd International Conference on Quality of Life, Kragujevac, Serbia, 28-30 November 2018, 243-248. ISBN: 978-86-6335-056-4

Bojic, L. (2017). Classification of media addiction. 2nd International Conference on Quality of Life, Kragujevac, Serbia, 8 – 10 June 2017, 253-260. ISBN: 978-86-6335-043-4

Bojic, L. (2017). Initiation of media addiction. 2nd International Conference on Quality of Life, Kragujevac, Serbia, 8 – 10 June 2017, 261-270. ISBN: 978-86-6335-043-4

Arsić, B., Spalević P., Bojić, L., Crnišanin, A. (2015). Social networks in logistics system decision-making. 2nd Logistics International Conference, Belgrade, Serbia, 21 – 23 May 2015, 166-171. ISBN: 978-86-7395-339-7

Bojic L. (2014). Media addiction and political participation. Civic political engagement and social spheres in the new digital era, Paris, France, 24 – 27 June 2014, 15-16.

Bojic, L. (2014). Mediji i političko ubeđivanje. 41. Nacionalna konferencija o kvalitetu, Kragujevac, Srbija, 22-23 maj 2014, 271-278. ISBN 978-86-6335-005-2

Bojic, L., Brankovic, S., Marie, J-L. (2013). Media addiction by using universal indicators. 5th International Social Sciences Conference in Balkan, Novi Pazar, Serbia, 4-5 June 2013, 913-926.


Addition to the BIO – list of scientific papers and conference publications from the field of engineering sciences co-authored by dr Bojic during his engagement on the research project TR 33015 founded by the Ministry of Education, Science and Technological Development, Republic of Serbia – “Research and development of Serbian net-zero energy building.”