The unique possibilities of online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and opinions, when compared to classical offline methods.
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants.
Happiness has been significant topic of substantial and ongoing scientific inquiries. Despite extensive focus of various researchers from different countries, happiness has not been the matter of scientific inquiry in Serbia.
Personal characteristics in combination with stressful situations may be causing repression of inner impulses, thus provoking some psychological conditions such as depression, anxiety or loneliness. In this situation, person might look into characteristics and content of different media to find the one which addresses his or her repressed impulses, thus enabling “simulation of life”.
When looking into nature of new and old media it is possible to conclude that media addiction may be related to number of senses grabbed by media and media features, such as live broadcasting and interactivity. This brings us to conclusion that future of media may be in employment of additional human senses in its use.
Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research is conducted through nationally representative survey in Serbia during 2013. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation.
With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing
the overall (new and old) media addiction in Serbia by using eight universal indicators.
This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy with television, radio or print and their relation towards less preferred media.
This paper examines how communication professionals and communication students use Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users.