Fears, attitudes, closeness of different social categories and media use were explored through the Oxford Happiness Inventory and Multiple Lickert scale.
The unique possibilities of online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and opinions, when compared to classical offline methods.
Results confirm that happiness is affected by certain personal stands and characteristics of research participants such as those indicating openness to new experiences, being people loving, optimistic, positive, future and present focused, knowledge oriented, relaxed, creative, helping, just and empathetic.
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants.
The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 valid inputs on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants.
Advances in mobile devices technology enabled media access anywhere and anytime. Appearance of social networks opened new realms of life simulation, potentially boosting media addictions.
Two aspects of technologically driven civilization are evident: availability of new media and interactivity. This study examines media addiction on three levels: purpose of use, medium of choice and online
Increase in media use places question of media addiction as important issue for general quality of life. In those terms there is an assumption that personal characteristics in combination with stressful situations cause repression of inner impulses, thus provoking some psychological condition such as depression, anxiety or loneliness.
Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Because of appearance and widespread use of new media, there is a need to explore potential hazards of such activities, one of them being media addiction.