Happier individuals are better connected to their family, express positive stands on teachers, professors, sport workers and members of some nations.
The unique possibilities of online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and opinions, when compared to classical offline methods.
Results confirm that happiness is affected by certain personal stands and characteristics of research participants such as those indicating openness to new experiences, being people loving, optimistic, positive, future and present focused, knowledge oriented, relaxed, creative, helping, just and empathetic.
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants.
Happiness has been significant topic of substantial and ongoing scientific inquiries. Despite extensive focus of various researchers from different countries, happiness has not been the matter of scientific inquiry in Serbia.
Personal characteristics in combination with stressful situations may be causing repression of inner impulses, thus provoking some psychological conditions such as depression, anxiety or loneliness. In this situation, person might look into characteristics and content of different media to find the one which addresses his or her repressed impulses, thus enabling “simulation of life”.
When looking into nature of new and old media it is possible to conclude that media addiction may be related to number of senses grabbed by media and media features, such as live broadcasting and interactivity. This brings us to conclusion that future of media may be in employment of additional human senses in its use.
Increase in media use places question of media addiction as important issue for general quality of life. In those terms there is an assumption that personal characteristics in combination with stressful situations cause repression of inner impulses, thus provoking some psychological conditions such as depression, anxiety or loneliness.
Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Because of appearance and widespread use of new media, there is a need to explore potential hazards of such activities, one of them being media addiction.