Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate internet may be highly addictive.
With explosion of technological innovation, people tend to increase time they spend in the “indirect world” by using new media such as mobile devices, computers, and gaming consoles.
This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy with television, radio or print and their relation towards less preferred media.
This paper examines how communication professionals and communication students use social network Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users. Methods of the research were questionnaire and content analysis of the query results.