Media Addiction and Political Participation in Serbia

Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research is conducted through nationally representative survey in Serbia during 2013. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation.

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Social networks in logistics system decision-making

Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1 .3 billion “ inhabitants”. According to the statistical data, the users share their impressions daily in the form of statuses about upcoming events and present state of affairs, their problems, plans, novel experiences about the products, political stances, and alike.

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Media and political persuasion

Public opinion is important for political decisions. Politicians change public attitudes. They often turn public disagreement to predominant support for some policies (Mutz, etal. 1996). Long term change of political attitudes is caused by slow development of personality types (Riesman 1950). Research efforts in the field of political persuasion were based on personality stability, rather than media influence. On the other hand, changes in public opinion and social conditions occur frequently.

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Process of Media Addiction and Its Implications to Political Participation in Serbia

Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate internet may be highly addictive.

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Reception and expression capabilities of media addicts in Serbia

This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy with television, radio or print and their relation towards less preferred media.

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